Published on December 15, 2010 by Old Man Murphy

iNET-WEB Project. We were commissioned by Johnson Level to create a short How-To Video on one of their new products, the laser distance measure. I got rave reviews on the video, but I was more impressed with the tool itself. You can of course measure distance from one side of a room to the other. It can measure a room’s area. It can even use the Pythagorean Theorem to measure elevated distances, like windows that are set too high.

The client loved the holographic laser lines and numbers to illustrate the functionality of the tool. They also loved the laser cutting effects and illustrated HUD in the lower corner to show the LED display of the actual tool. The only complaint I got was from my boss when he saw that I didn’t get a good enough shot of our model’s expensive work boots.

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